The world of vintage lighters is a fascinating microcosm of design, history, and luxury branding. Among the most sought-after pieces are those bearing the prestigious Rolex name, especially those with provenance linked to iconic hotels like the New Plaza Hotel in Tokyo. A recently listed 1960s New Plaza Hotel Tokyo Japan ROLEX brand cigarette lighter, priced at $129.99, offers a compelling entry point into this niche collecting area, but its value extends far beyond its monetary worth. This article delves deep into the factors influencing the value of such a lighter, exploring its historical context, the allure of Rolex branding, the significance of the Hotel New Plaza, and the broader market dynamics of Rolex lighters.
The $129.99 Price Point: A Starting Point, Not an End Point
The listed price of $129.99 for the specific 1960s New Plaza Hotel Tokyo Japan ROLEX lighter presents a curious paradox. While seemingly affordable for a vintage item, it's crucial to understand that this price reflects the condition, completeness, and market demand for that specific lighter. A similar lighter in pristine condition, with verifiable provenance and a complete original presentation box, could command a significantly higher price, potentially reaching several hundred or even thousands of dollars. The price acts as a starting point for negotiation and should not be considered the definitive value. Several factors significantly impact the final sale price.
Factors Influencing the Value of the Lighter:
Several key elements contribute to the overall value of a vintage Rolex lighter, particularly one with the Hotel New Plaza association:
* Brand Recognition: The Rolex Factor: Rolex enjoys unparalleled prestige as a manufacturer of luxury watches. This brand recognition extends to any product bearing its name, including lighters. The association with Rolex instantly elevates the perceived value and desirability of the lighter. Collectors are drawn to the inherent quality and craftsmanship associated with the brand, even in items outside their core watchmaking expertise. The Rolex name acts as a guarantee of a certain level of quality and exclusivity.
* Historical Context: The 1960s and the Hotel New Plaza: The lighter's dating to the 1960s places it within a specific historical and cultural context. The 1960s were a period of significant social and economic change, reflected in design aesthetics and consumer goods. The association with the Hotel New Plaza, a landmark in Tokyo, further enhances the lighter's historical significance. The hotel itself represents a bygone era of opulent travel and international diplomacy, adding a layer of intrigue and nostalgia to the piece. Researching the hotel's history and its place in 1960s Tokyo can significantly contribute to understanding the lighter's value.
* Condition and Completeness: The condition of the lighter is paramount. A lighter in mint condition, with minimal wear and tear, will fetch a much higher price than one that is scratched, dented, or missing parts. The presence of the original box and any accompanying documentation, such as a warranty card or sales receipt, significantly increases the value. These elements provide verifiable provenance and add to the authenticity of the item.
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audemars piguet professional pictures versace spring summer 2005